By Yves L. Doz,Keeley Wilson
In today’s international financial system, it'd be short-sighted to depend exclusively on neighborhood assets for new-product suggestions. in its place, wisdom and job severe to innovation probably lie outdoors your company’s domestic territoriessometimes far outdoors. And this distance makes it tougher than ever to procure and combine those assets, consuming away at your aggressive edge.
How to take on this problem? In Managing international Innovation, INSEAD’s Yves L. Doz and Keeley Wilson assist you to construct and leverage a world innovation community. Drawing on vast study and real-life corporation examples, they stroll you thru a suite of useful frameworks for buying and integrating innovation-critical wisdom from a number of assets. You’ll learn how to optimize your innovation footprint, enhance verbal exchange and receptivity, and improve collaboration that allows you to prevail on a world scale.
Based on in-depth examine inside greater than 3 dozen corporationsincluding Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xeroxthis publication bridges concept and practice.
Managing international Innovation grants the instruments to harness severe services from round the globeand channel it into your innovation programs.
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