Einführung in die Medienwirtschaftslehre (German Edition) - download pdf or read online

By Christoph Zydorek

Das Lehrbuch dient als Einführung in die Grundfragen und als Vorbereitung auf eine tiefergehende Durchdringung des medienwirtschaftlichen Handlungsbereichs. Welche medienökonomischen Anknüpfungspunkte haben speziell Studierende als Abnehmer und künftige Produzenten von Medien(inhalten)? Diese Einstiegsfrage verdeutlicht auf einfache Weise die Sinnhaftigkeit einer systematischen Durchdringung des Themas Medienökonomie auf dem Niveau einer Einführung für das Grundstudium in Medienstudiengängen. Das Lehrbuch führt die wichtigsten Begriffe ein: Medienträger, content material, Wertschöpfung, Güter, Bedürfnisbefriedigung mit Medien, Medien als Wirtschafts- und Kulturgüter. Christoph Zydorek stellt die drei Haupt-Akteurstypen (Rezipient, Medienunternehmen, Werbetreibende Wirtschaft) auf Medienmärkten mit ihren jeweiligen Handlungsmotivationen sowie die zentralen Eigenschaften von Mediengütern vor. Die 2. Auflage wurde grundlegend überarbeitet und aktualisiert. 

Show description

Read Online or Download Einführung in die Medienwirtschaftslehre (German Edition) PDF

Best business management & leadership_1 books

New PDF release: Chiropractic Cash Only Practice, Vol. II: A Chiropractor's

I’m one of many fortunate ones. I survived a post-payment audit. i used to be accused of fraudulent billing by means of a "health" assurance corporation that acted as its personal pass judgement on, jury and executioner. What they did not comprehend was once that they selected the incorrect man to choose on and after five lengthy years, over 24 hours of depositions and 22 days in federal courtroom, my felony workforce prevailed.

Container Port Production and Management - download pdf or read online

This ebook is helping to resolve the matter of considerable waste and inefficiency in port creation by way of reading operational potency at greater than 30 chinese language and Korean major box ports utilizing 3 sorts of DEA version. moreover it deals a returns-to-scale research, that is rather worthwhile for port managers or coverage makers deciding upon the size of construction.

Download e-book for kindle: Contract Management: Core Business Competence by Peter Sammons

Agreement administration is a key administration ability, but it truly is underplayed in such a lot agencies, which typically default to venture administration talents as a proxy for agreement administration abilities. while undertaking administration abilities are both crucial, they don't seem to be an analogous factor. agreement administration appears on the wider agreement administration photo from an industrial-commercial point of view, and is helping set-out standard buildings and tactics that support the agreement administration job.

Download e-book for kindle: Future of Cities: Insights from Multiple Expert Discussions by Tim Jones,Caroline Dewing,Patrick Harris

Towns are usually areas of serious power and optimism. they're the place such a lot people decide to reside paintings and engage with others. for this reason, towns are the place innovation occurs, the place principles are shaped from which monetary progress principally stems. even supposing wrestling with tricky demanding situations, occasionally separately yet extra usually jointly, towns may be able to deal with the most major demanding situations dealing with society this day.

Extra resources for Einführung in die Medienwirtschaftslehre (German Edition)

Example text

Download PDF sample

Rated 4.46 of 5 – based on 22 votes