Download e-book for iPad: Digitalization: The Consumer in the Digital Age, E-commerce by Marc Wiefel,Michal Gregus

By Marc Wiefel,Michal Gregus

Doctoral Thesis / Dissertation from the 12 months 2016 within the topic enterprise economics - enterprise administration, company Governance, Comenius collage in Bratislava (Management), language: English, summary: the current paintings explores the effect of the worldwide megatrend of digitalization at the enterprise version of small and midsize businesses, particularly on retail. essentially, the revolutionized seek and buying habit of shoppers is within the heart of the research. companies around the globe have to adapt to the electronic purchaser, in a different way they'll easily be consolidated. The center query this paintings attempts to reply to, is the extra improvement of on-line buy habit, exactly the speculation, that in simple terms on-line buy will stagnate or perhaps decelerate for definite product different types. as a way to have a greater knowing of the present scenario between small and midsize businesses at the wisdom approximately digitalization, a web survey with greater than a hundred engaging leaders from retail businesses has been carried out. the most half for discussing the speculation is predicated at the version of uneven details among purchasers and vendor, the significant Agent conception by way of Georg Akerlof. info asymmetry is the main to appreciate assorted facets that impression on e-commerce. Key leavers (selected) to steer info seek and buy are great information, social isolation, cyber crime and competitive advertising. one of many conclusions is, that The central Agent idea, constructed particularly decades earlier than digitalization begun, remains to be legitimate and there are varied execs and cons in “the outdated” and the electronic international, in regard to uneven info. really digitalization is unstoppable, yet for sure items and industries, on-line buy habit will stagnate or reduce. The version of uneven info allows transparent suggestions and assistance for small and midsize businesses to guage urgency to conform electronic customer buy behavior.

Key phrases: digitalization, e-commerce, electronic convergence, details asymmetry, important Agent concept, electronic client, omni-channel retail

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