Read e-book online Cooperation Between Established Firms and Startups in Order PDF

By Tobias Gebhardt

Master's Thesis from the yr 2014 within the topic company economics - corporation formation, enterprise Plans, grade: 2,3, college of Southern Denmark (Department of promoting & Management), path: administration of Innovation strategies, language: English, summary: Technological discontinuities were characterizing many markets for numerous years. crucial drivers for which are the net and startups, which utilize this expertise with the intention to create new company types. This growth is kind of usually not easy verified businesses and get in touch with for them to go away their “comfort zone”. In contradiction to this aggressive viewpoint, this paper goals to focus on the synergies among businesses that experience already been working for a few years and new industry entrants. by way of doing so, it really is tested how either may well engage with the purpose of commercializing items and maintaining innovation. Thereby, company incubators, company enterprise capitalists and non-equity relationships among tested companies and startups are regarded as varieties of cooperation. as well as that and through the use of the information of a performed survey, insights into the studies and expectancies of incumbents and startups should be additionally supplied. Following this, managerial implications shall function a base for destiny cooperation and the administration of technological discontinuities.

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